As a perpetuator of polka dots and all things bright and colourful, the master of prints Henry Holland made his presence at Liger to present his new capsule collection named "Mr Quiffy" a couple of weeks ago. It doesn't take much to wonder how he came up with such a name. One thing's for sure however, it's pretty hard to miss...
Styled with soft serve ice cream as his main motif, Holland is a genius for introducing a new "on-the-go" concept to high fashion marketing. With his ice cream truck (currently a replica of the real truck) making rounds across London and Manchester, it's a clever marketing gimmick that is bound to catch anyone's attention.
